Privacy Policy

Last Updated: January 2026

infinitybeautyshop.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

How We Use Information

We use the information we collect for the following purposes:

Cookie Policy

Our Site uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect Site functionality. You may also opt out of third-party cookies via industry opt-out tools.

Third-Party Links

Our Site contains links to third-party websites, including Paddy Power, other betting operators, and affiliate partners. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review the privacy policies of any third-party site before providing your personal information. Your use of third-party sites is governed by their own privacy policies, not ours.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

If you are located in the United States, you may have rights under applicable state privacy laws (such as the California Consumer Privacy Act). Please contact us for more information.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Affiliate tracking data is typically retained for up to 90 days to ensure accurate commission reporting. You may request deletion of your data at any time by contacting us.

Contact Us

If you have questions, concerns, or wishes to exercise your data rights, please contact us at:

Email: privacy@infinitybeautyshop.co.uk

We will respond to your request within 30 days, or as required by applicable law.

If you believe we have violated your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.